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Silver Trophy at the IAB MIXX Awards

After winning a Bronze Lion award at the Cannes Festival of Creativity earlier this year, the Novartis ViaOpta Daily smartphone application also won a Silver Trophy at the IAB MIXX AWARDS 2015 in the Branded Utility category.

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Studio Binär managed the award competition entries for both the Cannes Lions and the IAB MIXX for Novartis and the app developer ARworks. The entries included various supporting materials ranging from case stories through long and short case films to presentation boards.

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Jagd auf Werbebetrüger: Ad Fraud Stopper enbrite.ly auf Trendingtopics.at

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enbrite.ly: Wie ein ungarisches Start-up Jagd auf Werbebetrüger im Netz macht

Autor Jakob Steinschaden

“Als Laie kann man sich das so vorstellen: In einen digitalen Werbebanner wird ein Javascript-Code eingebaut, der dann in Echtzeit die Mausbewegungen und das Scroll-Verhalten des Users analysiert, auf dessen Bildschirm die Werbung gerade angezeigt wird, und er überprüft nebenbei die IP-Adresse. Insgesamt sind es etwa 50 verschiedene Faktoren, aus denen enbrite.ly dann berechnen kann, wie hoch der Anteil von Fake-Zugriffen auf eine Webseite ist.

Wieder ein Stück komplexer wird die Sache, wenn es um ”Real Time Bidding” geht, wo Werber oder Agenturen über virtuelle Marktplätze Werbeplätze in Echtzeit auf unzähligen Webseiten buchen können. … Mit der Technologie der Ungarn können programmatisch gebuchte Kampagnen in Echtzeit analysiert und verdächtige und betrügerische Webseiten von der Kampagne ausgeschlossen werden. Dem Werber wird so versprochen, dass er seine digitale Reklame möglichst vielen echten Menschen zeigt, so relevante “Eyeballs” bekommt und möglichst wenig Fake-Traffic.”

Studio BINÄR Kooperation mit enbrite.ly auf Werbeplanung.at

enbrite.ly sagt Ad Fraud den Kampf an

Autor Andreas Cavar

Etwa 5,5 Milliarden Euro. Diese Summe verlieren Werber weltweit im Jahr 2015 durch so genannte Botnets. Das zeigt eine Studie, die die Association of National Advertisers erhoben hat. Botnets sind Netzwerke von Computern, die ohne das Wissen der Nutzer gesteuert werden und meist kriminellen Zwecken dienen.

Mittlerweile gibt es verschiedene Unternehmen, die Lösungen gegen Ad Fraud anbieten. Dazu gehört auch enbrite.ly. Die Verantwortlichen wollen mit einer Genauigkeit von fast 100 Prozent “Menschen im Internet finden”. Der Dienst verfolgt Traffic-Quellen und zeigt so versteckte Werbebetrugsaktivitäten auf. Das ehrgeizige Ziel: Vollständige Transparenz in der Online Werbung.

Continue reading “Studio BINÄR Kooperation mit enbrite.ly auf Werbeplanung.at”

Two shortlists on Lions Health

Besides the Bronze Lion we won with our clients, Novartis ViaOpta and mobile app developer ARworks, we are happy to release the news that both of our entries got on the short list at the Lions Health in the category Pharma/Education&Services.

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Studio Binär carried out extensive market research on behalf of the developer ARworks and managed the award competition entries for both the Cannes Lions and the Lions Health. The entries included various supporting materials ranging from case stories through long and short case films to presentation boards.

Continue reading “Two shortlists on Lions Health”

Bronze Lion to ViaOptaDaily in Cannes

Mobile application and AR technology developer ARworks teamed up with Studio Binär to take the ViaOptaDaily mobile application to the highly acclaimed Cannes Lions and Lions Health festivals. Our efforts were awarded with a Bronze Lion in the category Mobile Application/Services at the Cannes International Festival of Creativity.

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The WHO estimates that worldwide 285million people are visually impaired of which 39million are completely blind. The ViaOpta global initiative demonstrates Novartis Pharmaceuticals’ commitment to vision health by providing practical support to visually impaired people to better understand and manage their condition.

The ViaOptaDaily personal multi-function application project was launched by Novartis in 2014. The first version was released within the year for both iOS and Android operating systems. Since then extensive testing of the app has been done by hundreds of users to elevate phase 2 of the development and support the release of even more innovative versions of the app in 2015.

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Ad fraud stopper enbrite.ly partners with Studio Binär to expand in DACH and CEE

Specialising in revealing hidden fraud in digital advertising, award-winning enbrite.ly recently closed a €750,000 funding round with Austrian VC fund SpeedInvest. A new partnership between enbrite.ly and the Vienna-based business development agency Studio Binär significantly extends the reach for new clients in the DACH and CEE markets.

enbrite.ly (www.enbrite.ly), an innovative anti-fraud solution provider for the digital advertising industry has recently closed a €750,000 funding round with the venture capital fund Speedinvest (www.speedinvest.com) based in Vienna and Silicon Valley. The investment that also involved Evli Bank (www.evli.com) from Finland and Enbritely Holdings, a consortium of angel investors, followed enbrite.ly’s victory at the Slush Prize (www.slush.org) in Helsinki last November.

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Photo by Samuli Pentti Photography

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ViaOpta apps for the blind are ready for Cannes Lions and Lions Health

Mobile application and AR technology developer ARworks teamed up with Studio Binär to take the ViaOptaDaily and ViaOpta Nav mobile applications to the highly acclaimed Cannes Lions and Lions Health competitions.

The WHO estimates that worldwide 285million people are visually impaired of which 39million are completely blind. The ViaOpta global initiative demonstrates Novartis Pharmaceuticals’ commitment to vision health by providing practical support to visually impaired people to better understand and manage their condition.

The ViaOptaDaily personal multi-function application and the ViaOpta Nav personal navigation application projects were launched by Novartis in 2014. The first versions were released within the year for both iOS and Android operating systems. Since then extensive testing of the apps has been done by hundreds of users to elevate phase 2 of the development and support the release of even more innovative versions of the apps in 2015.

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Continue reading “ViaOpta apps for the blind are ready for Cannes Lions and Lions Health”

IAB Austria webAD Gala Live Broadcast

IAB Austria is partnering with USTREAM, the developer of the world’s leading video streaming technology platform and local service partner Studio Binär to provide exclusive live broadcast of the 2014 webAD Gala.

As a new member of IAB Austria, we are proud to support one of Europe’s most prestigious digital advertising events and make it accessible to viewers in and outside Austria.

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For the 12th time in a row, the IAB Austria (Internet Advertising Bureau) presents the Best Digital Campaigns of the Year. The IAB webAD Winners’ Gala, a special highlight of the Austrian advertising scene, will be held in the Bank Austria Halle Gasometer on September 18, 2014.