Besides the Bronze Lion we won with our clients, Novartis ViaOpta and mobile app developer ARworks, we are happy to release the news that both of our entries got on the short list at the Lions Health in the category Pharma/Education&Services.
Studio Binär carried out extensive market research on behalf of the developer ARworks and managed the award competition entries for both the Cannes Lions and the Lions Health. The entries included various supporting materials ranging from case stories through long and short case films to presentation boards.
The WHO estimates that worldwide 285million people are visually impaired of which 39million are completely blind. The ViaOpta global initiative demonstrates Novartis Pharmaceuticals’ commitment to vision health by providing practical support to visually impaired people to better understand and manage their condition.
The ViaOptaDaily personal multi-function mobile app project was launched by Novartis in 2014. The first version was released within the year for both iOS and Android operating systems. The application excels in 6 different functions by enhancing visual information or converting it to audible. The various features of the app serve the users like those of a virtual Swiss Army knife. The colour and money recognisers identify the colour of objects and various banknotes put in front of the smart phone’s camera and tell out the result loud. The magnifier is a single click loupe to help low vision users. The talking timer, contact book and weather report functions convert text to speech in the desired language.
The ViaOpta Nav application takes advantage of mobile phone location service, also additional GPS signals when necessary. At any time the user can query the app for current position and junctions around. To help blind and low vision people move independently, the app continuously provides audio information to them. The users listen to turn by turn instructions to any given destination. Way-points and upcoming junctions are identified with corresponding distances to improve the effectiveness of the route.