Bronze Lion to ViaOptaDaily in Cannes

Mobile application and AR technology developer ARworks teamed up with Studio Binär to take the ViaOptaDaily mobile application to the highly acclaimed Cannes Lions and Lions Health festivals. Our efforts were awarded with a Bronze Lion in the category Mobile Application/Services at the Cannes International Festival of Creativity.

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The WHO estimates that worldwide 285million people are visually impaired of which 39million are completely blind. The ViaOpta global initiative demonstrates Novartis Pharmaceuticals’ commitment to vision health by providing practical support to visually impaired people to better understand and manage their condition.

The ViaOptaDaily personal multi-function application project was launched by Novartis in 2014. The first version was released within the year for both iOS and Android operating systems. Since then extensive testing of the app has been done by hundreds of users to elevate phase 2 of the development and support the release of even more innovative versions of the app in 2015.

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The ViaOptaDaily mobile application excels in 6 different functions by enhancing visual information or converting it to audible. The various features of the app serve the users like those of a virtual Swiss Army knife. The colour and money recognisers identify the colour of objects and various banknotes put in front of the smart phone’s camera and tell out the result loud. The magnifier is a single click loupe to help low vision users. The talking timer, contact book and weather report functions convert text to speech in the desired language.

Studio Binär carried out extensive market research on behalf of the developer ARworks and managed the award competition entry for the Cannes Lions. The entry included various supporting materials ranging from case stories through long and short case films to presentation boards.

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